The 7 Foundations of Marketing (Part 1 of 7)


Welcome to this first part of the foundations on marketing. The Marketing Mix is one of the core concepts in Marketing. I am a great believer that in business you should always adopt the K.I.S.S. theory that is Keep It Simple Silly! A relentless focus on the seven elements of the Marketing Mix will inevitably yield positive results!

Untitled design

The 7 P’s

Let me start by explaining each of the 7 Ps of Marketing before we take a more in-depth look.

Whether you have a Product or Service, it needs to be something that consumers or businesses are willing to buy. Product Marketing involves determining whether there is a market for the product or service you wish to offer and seeks to first understand what the end user would want from your product/service that would compel them to buy it.
Here are some of the considerations for your Product/Service:

Quality – what will the quality be? Are you creating a Rolls Royce or a Kia?
Positioning – Where do you want the product positioned in the minds of your consumer? As a premium product or as a mass-market product?
Features – What features will be included? What value-added features can be added to create new offerings? Improve the existing offering?
Options / Style / Ranges / Sizes – will there be additional options that can be added to the product? Different Styles? Sizes?
Warranties & Guarantees – Product guarantees and warranties can provide additional confidence to consumers with their business decisions.
After-Sale Service – how will you help people after they’ve bought your product? What can you do to upsell?

Enjoyed this article? For more like it, sign up to receive our newsletter.

  • This field is for validation purposes and should be left unchanged.
Before you go

I'd like to teach you how to apply Biblical wisdom to your finances.

I’ll send it right to your inbox.