How can we multiply our businesses? If you’re in business, you want it to do well right? I love to see businesses grow, but better still I prefer to see them multiply! Multiplication is one of the greatest biblical concepts is the principle of multiplication. In business most people just Read more …
Category: Marketing
10 Social Media Skills That Every Businessman should master
Social media has changed everyone’s lifestyle, from the way we connect to people to the way we conduct business. Whatever state of mind you may be in, chances are you’ve shared it on Facebook. Whatever delectable food you stumbled upon, you’re tempted to post a picture of it on Instagram. Read more …
Creating your business name and slogan
Your Business Name Your business name is an important part of building your brand. You want your company name to be the first thing people think of. In Australia, when people order a “Rum” drink with a soft drink, they don’t ask for a ‘Rum and Cola’, they ask for Read more …
How to get customer feedback that really helps you
To create a successful Kingdom Business, you need to be constantly refining everything you do. If you are not advancing your business, there is every chance the business is in decline. One of the best ways to enhance and grow your business is to seek feedback from your customers on Read more …
Why small business should not ignore branding
When it comes to marketing, small businesses tend to overlook the importance of branding. They tend to think of it as the domain for big business with large marketing budgets and TV commercials. But branding is a powerful tool in a small business’ arsenal. Inevitably to build a successful business, Read more …
A Simple Analysis to Improve your Kingdom Business
A SWOT analysis is the part of the business planning process that examines the Strengths and Weaknesses of an organisation as well as the Opportunities and Threats that it faces. It is a tool to help management: ➢ Be aware of serious issues that may impact the business operations (e.g. Read more …
Market Research – What you need to know
Sadly many small businesses completely ignore market research. It is an indispensable tool in your marketing arsenal. There are three core areas to research, both before you start a business and even once you are already well into your business development, these being: Industry, Competition and Consumers. Let’s look at Read more …
Pricing Strategies for your Business
Pricing is one of the most important determinants of your business’ profitability. Failure to get pricing correct can lead to your business collapsing or simply forgone revenue opportunities. When considering your pricing strategy, you need to take several things into consideration. For example: • Price Increases – how will you Read more …
Pricing from a Kingdom Perspective
Pricing from a Kingdom Perspective: In Proverbs 11:1: “The Lord detests dishonest scales, but accurate weights find favor with him” Many pricing practices used in the marketplace are borderline in their ethics if not totally dishonest. As Christians we are called to the highest standards, God’s absolute standards. We need Read more …
The feedback you need from your customers
Want to grow your business consistently? Then getting valuable feedback is not just a good idea, it should be mandatory. Customer feedback when sought properly can give fabulous insight into areas where your business could improve. It will help you identify what you are doing well and what areas Read more …