Benchmarking your business to success

  Benchmarking is the practice of a business comparing key metrics of their operations to other similar companies. It can also be internal to compare the performance of employees or to compare the performance of business units against each other or against company objectives. Benchmarking enables management to make decisions Read more

The 7 Foundations of Marketing (Part 5 of 7)

Welcome to part 5 of this 7 part series on the foundations of marketing.  In today’s article I want to focus on the 5th “P” of Marketing, your physical environment.  This is your place of business, where customers come and visit you. P5 – PHYSICAL ENVIRONMENT Where is your product Read more

The 7 Foundations of Marketing (Part 3 of 7)

Welcome to part 3 of our 7 part series on the foundations of marketing.  Today’s foundation is “Place” or alternatively what we call “Distribution”. P3 – PLACE (Distribution) The place where your customers buy a product or service, and the means of distributing your product or service to that place, Read more

Why most businesses fail and how to prevent joining them

The statistics show that many businesses fail in the first few years. Whilst business failure is common, you don’t have to be one of them. Below I will identify the common causes of failure and strategies to reduce these risks. Starting a business involves risk. Society advances because people take Read more