Fundraising over the phone is common among educational institutions who want to keep alumni involved. When I was at Regent University as a student, I would volunteer in the annual alumni phone-a-thon. It is one of the programs the school use to touch base with its graduates and to invite Read more …
Tag: fundraising strategies
Measuring Fundraising Success
Traditional fundraising measures success in terms of meeting targets: amount of money raised, return on investment (ROI), increase in giving and donor data base. All these are not bad, but if these are the only measure of success, then we are merely transactional and not transformational fundraisers. A transformational fundraiser Read more …
