Market Research – What you need to know

Sadly many small businesses completely ignore market research.  It is an indispensable tool in your marketing arsenal.  There are three core areas to research, both before you start a business and even once you are already well into your business development, these being: Industry, Competition and Consumers.  Let’s look at Read more

Pricing from a Kingdom Perspective

Pricing from a Kingdom Perspective: In Proverbs 11:1: “The Lord detests dishonest scales, but accurate weights find favor with him” Many pricing practices used in the marketplace are borderline in their ethics if not totally dishonest. As Christians we are called to the highest standards, God’s absolute standards. We need Read more

Benchmarking your business to success

  Benchmarking is the practice of a business comparing key metrics of their operations to other similar companies. It can also be internal to compare the performance of employees or to compare the performance of business units against each other or against company objectives. Benchmarking enables management to make decisions Read more

The 7 Foundations of Marketing (Part 5 of 7)

Welcome to part 5 of this 7 part series on the foundations of marketing.  In today’s article I want to focus on the 5th “P” of Marketing, your physical environment.  This is your place of business, where customers come and visit you. P5 – PHYSICAL ENVIRONMENT Where is your product Read more

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