Welcome to this final part of this 7 part series on marketing foundations. In today’s article I look at the 7th and final “P” of the 7 P’s of Marketing – People. To truly achieve your marketing objectives you will need to consider the impact that people will have Read more …
Tag: marketing foundations
The 7 Foundations of Marketing (Part 4 of 7)
Welcome to part 4 of this 7 part series on the foundations of marketing. In today’s article I want to talk about “Promotion’. The effectiveness of the different types of promotion will depend on your industry and how that industry is able to reach its customers. It is also a Read more …
The 7 Foundations of Marketing (Part 1 of 7)
Welcome to this first part of the foundations on marketing. The Marketing Mix is one of the core concepts in Marketing. I am a great believer that in business you should always adopt the K.I.S.S. theory that is Keep It Simple Silly! A relentless focus on the seven elements Read more …